Bacardi Advertising Token / Medal

Puerto Rico / USA (Issuing Authority: Bacardi & Company Limited) · Late 20th Century (circa 1970s - 1990s)

A silver-colored promotional token featuring the iconic Bacardi bat logo on both sides.

Country: Puerto Rico / USA (Issuing Authority: Bacardi & Company Limited)
Year: Late 20th Century (circa 1970s - 1990s)
Denomination: None (Promotional Token)
Metal: Likely nickel-plated brass or base metal alloy

This report is AI-generated and can be wrong. Always verify grade, authenticity, and value with a qualified dealer or certified grading service before buying, selling, or insuring.

Identified June 23, 2026More puerto rico / usa (issuing authority: bacardi & company limited) coins →

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Overview

A silver-colored promotional token featuring the iconic Bacardi bat logo on both sides.

Historical significance

This is a piece of corporate exonumia used for branding and marketing by the Bacardi rum company. The bat logo originated in 1862 when fruit bats were found in the rafters of the first Bacardi distillery in Santiago de Cuba. In Spanish and Cuban culture, bats represent health, fortune, and family unity.

Obverse (front)

Features the stylized Bacardi fruit bat logo centered in a circular field with a registered trademark symbol (small R in a circle) near the bottom right of the bat.

Reverse (back)

Identical to the obverse; features the Bacardi bat logo and a registered trademark symbol.

Estimated value

$1 - $5 USD (Generally traded as a novelty item with minimal numismatic value)

What drives this coin's value

Condition and eye appeal are the primary factors. It holds more value to collectors of brewery/distillery memorabilia than to coin collectors.

Grade assessment

Extremely Fine to About Uncirculated (shows minor surface contact marks but retains original luster)

Mintage & rarity

Common; produced in large quantities for promotional distribution.

Authenticity & counterfeit red flags

As a low-value promotional item, counterfeits are very rare. Look for the registered trademark symbol to verify it is an official corporate item.

Notable varieties & errors

Varying metal compositions (brass vs. nickel-plated) and slight variations in the bat's wing detailing across different decades.

Similar coins

Often confused with challenge coins or casino tokens. It is distinguishable by the specific Bacardi bat logo which is unique to the rum brand.

Care & preservation

Store in a dry place. Avoid harsh chemicals or metal cleaners which may strip the plating. Handle by the edges to prevent skin oils from causing tarnishing.