Ellwest-Jolar Amusement Token (Heads I Win / Tails I Lose)

United States (Distributed by Jolar / Ellwest) · c. 1960s - 1970s

A brass arcade token featuring a novelty coin-toss theme for amusement centers.

Country: United States (Distributed by Jolar / Ellwest)
Year: c. 1960s - 1970s
Denomination: No face value (Amusement Token)
Metal: Brass or Brass-plated Steel

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Identified June 21, 2026More united states (distributed by jolar / ellwest) coins →

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Overview

A brass arcade token featuring a novelty coin-toss theme for amusement centers.

Historical significance

Associated with Ellwest-Jolar (or Jolar) amusement centers, which were prominent in the mid-to-late 20th century, often located in urban adult or general amusement arcades during the peak of mechanical arcade games.

Obverse (front)

Text reading 'ELLWEST-JOLAR' at top and 'TOY-GIFT' at bottom. Inner circle features 'HEADS I WIN' between two decorative flourishes.

Reverse (back)

Text reading 'ELLWEST-JOLAR' at top and 'AMUSEMENT CENTERS' at bottom. Inner circle features 'TAILS I LOSE' between two decorative flourishes.

Estimated value

$1.00 - $5.00 in average circulated condition; up to $10.00 in high uncirculated grades.

What drives this coin's value

Condition and 'cross-over' appeal (collectors of arcade memorabilia vs. token collectors). Unusual varieties with mis-strikes or specific location names increase value.