Obverse

Reverse

No cash value (Promotional Token)

Reader's Digest Sweepstakes 25th Anniversary Coin (Token)

United States, Reader's Digest Association · 1987

A promotional token featuring an eagle with spread wings, designed to resemble a US silver dollar.

Country: United States, Reader's Digest Association
Year: 1987
Denomination: No cash value (Promotional Token)
Metal: Aluminum and/or base metal alloy

This report is AI-generated and can be wrong. Always verify grade, authenticity, and value with a qualified dealer or certified grading service before buying, selling, or insuring.

Identified June 25, 2026More united states, reader's digest association coins →

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Overview

A promotional token featuring an eagle with spread wings, designed to resemble a US silver dollar.

Historical significance

This is an advertising token or 'exonumia' item issued by Reader's Digest to promote their 25th annual sweepstakes in 1987. These were mass-mailed to households across the US as part of a marketing campaign.

Obverse (front)

An eagle with spread wings clutching an olive branch and arrows, mimicing the reverse of a Morgan Dollar. Inscriptions: 'READER'S DIGEST SWEEPSTAKES', '25TH ANNIVERSARY COIN', and a code 'SC/OS 1469-5'.

Reverse (back)

Generally identical to the obverse in most variations, or a repeating pattern of the eagle design.

Estimated value

$1-$5 (mostly novelty or sentimental value)

What drives this coin's value

Condition and the presence of any unique mailer packaging. In general, these have very low financial value due to high mintage.

Grade assessment

Uncirculated / Mint State (as it was never meant for circulation and is protected in a holder)

Mintage & rarity

Common; millions were produced and distributed through the mail.

Authenticity & counterfeit red flags

Look for the text 'Reader's Digest'. Real US currency will always state 'United States of America' and a denomination (e.g., 'One Dollar').

Notable varieties & errors

None known; variations in the numeric tracking codes exist but do not impact value.

Similar coins

Often mistaken for a Morgan Silver Dollar or a genuine US commemorative due to the eagle design and size.

Care & preservation

Keep in a dry environment. As it is made of inexpensive base metal, it is prone to oxidation if exposed to moisture. Avoid abrasive cleaning.

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